Brand Identity and Strategy: Brand Positioning and Messaging

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Course features
  • Category: Marketing
  • Course Length: 7 minutes
  • Series: Brand Identity and Strategy
  • Video Length: 3.25 minutes
  • Author: The URL dr
  • Resources: Checklist for Finding Your Brand Position
Course overview
In this micro course, you'll learn how to define your brand position and message. Discover why brand positioning and messaging are such an important part of sales. 
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Course Learning objectives
  • Define brand positioning
  • Define brand messaging
  • Examine how to develop your brand positioning and messaging
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Certification included
Downloadable certificate upon completion.

How do I brand my company, products, and services?

"Brand Positioning and Messaging" explores why brand positioning and messaging are integral to sales. Businesses use brand positioning to determine what they’ll tell external audiences about the product. Brand messaging is the way businesses use their brand position to own that place in the audience’s mind—as the only reasonable choice when it’s time to buy.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Brand Management


Digital Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author