Brand Identity and Strategy: Branding 101

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Course features
  • Category: Marketing
  • Course Length: 7 minutes
  • Series: Brand Identity and Strategy
  • Video Length: 3.25 minutes
  • Author: The URL dr
  • Resources: Resources to help you get started with creating a brand style guide for your business.
Course overview
In this micro course, you’ll learn the fundamentals of creating and shaping the right brand for your business, crafting your brand’s story, establishing your market position and telling prospective clients exactly who you are and what your business is about. 
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Course Learning objectives
  • Define branding
  • Differentiate between a tangible brand vs. intangible brand
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Certification included
Downloadable certificate upon completion.

How do I brand my company, products, and services?

Having a strong and clear brand is important to almost every aspect of your business. It’s more than a logo and color scheme - it’s the story of who you are and how you are making your clients feel when they engage with your business. But a strong brand identity can be hard to define and even harder to create.

Get introduced to the marketing concept of branding. They say first impressions last forever. When it comes to business, your company’s first impression happens before your clients even pick up the phone or walk through your door. How? From your brand. By the time you're finished with this course, you'll have a much better idea how to use branding with your company, products, and services.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Brand Management


Strategic Planning

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author