Brand Identity and Strategy: Creating a Compelling Brand Story

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Course features
  • Category: Marketing
  • Course Length: 7 minutes
  • Series: Brand Identity and Strategy
  • Video Length: 4.5 minutes
  • Author: The URL dr
  • Resources: Checklist for Creating Your Brand Story
Course overview
In this micro course, you’ll learn more about the role brand storytelling plays in marketing. You’ll also learn best practices for creating a compelling brand story that attracts, engages, and delights your audience.
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Course Learning objectives
  • Define a brand story
  • Identify common elements of brand storytelling
  • Demonstrate how to tell a brand story
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Certification included
Downloadable certificate upon completion.

How do I brand my company, products, and services?

"Creating a Compelling Brand Story" brings the ancient power of storytelling to today's brand building and marketing. Through story, businesses can humanize their brands and rally customers around their core values, culture, history, and mission.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Brand Management


Business Writing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author