Brand Identity and Strategy: How to Develop Your Brand Personality

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Course features
  • Category: Marketing
  • Course Length: 16 minutes
  • Series: Brand Identity and Strategy
  • Video Length: 5 minutes
  • Author: The URL dr
  • Resources: Setting Yourself Apart From Other Brands Checklist
Course overview
In this micro course, discover how brand personality helps you sell, explore some common personality models, and get tips to define a brand's personality. 
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Course Learning objectives
  • Define brand personality
  • Examine methods of how to identify brand personality
  • Explore Aaker's 5 dimensions of personality
  • Identify how to use your brand personality
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Certification included
Downloadable certificate upon completion.

What does your brand say to your prospective audience?

"How to Develop Your Brand Personality" examines how brands have a personality just like humans, and our customers are attracted or opposed to it. A brand personality is made of the human-like traits a brand presents to current and potential customers. It's crucial to understand and consistently express brand personality.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Brand Management


Digital Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author