Brand Identity and Strategy: Rebranding Considerations and Strategies

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Course features
  • Category: Marketing
  • Course Length: 7 minutes
  • Series: Brand Identity and Strategy
  • Video Length: 5.25 minutes
  • Author: The URL dr
  • Resources: Rebranding Considerations Checklist
Course overview
In this micro course, you'll look at when rebranding is necessary, what rebranding strategies you can utilize, and how you can create a seamless transition. Explore the right and wrong reasons to rebrand. 
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Course Learning objectives
  • Define rebranding
  • Examine reasons to rebrand
  • Identify rebranding strategies
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Certification included
Downloadable certificate upon completion.

To rebrand or not to rebrand...

"Rebranding Considerations and Strategies" explores how to make an informed decision about whether your organization needs to rebrand or not. Rebranding an be expensive and requires research, planning, and effort. Customers attached to your current brand may feel frustrated, alienated, or confused by changes.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Brand Management


Digital Marketing

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author