Building Relationships in Sales: Building Trust with Prospects

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Course features
  • Category: Sales
  • Course Length: 7 minutes
  • Series: Building Relationships
  • Video Length: 5.25 minutes
  • Author: The URL dr
  • Resources: Checklist for Developing Trust
Course overview
In this micro course, you will learn more about what trust means in sales and why it matters. You’ll also learn how to build trust with potential buyers. 
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Course learning objectives
  • Define trust in sales
  • Explore how trust in sales works
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Certification included
Downloadable certificate upon completion.

Trust plays a critical role in the sales process

"Building Trust with Prospects" explores the critical role trust plays in sales. Potential buyers must trust you to solicit your help, follow your advice, offer information about their situation, buy from you, or recommend you to their friends.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course


Relationship Building


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author