Building Relationships in Sales: How to Use Consultative Selling

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Course features
  • Category: Sales
  • Course Length: 7 minutes
  • Series: Building Relationships
  • Video Length: 4.5 minutes
  • Author: The URL dr
  • Resources: Checklist for Consultative Selling
Course overview
In this micro course, you’ll find out what consultative selling is and why it’s effective. You’ll also learn five steps to adopting a consultative approach to sales. 
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Course learning objectives
  • Define consultative selling
  • Explore how consultative selling benefits both seller and prospective customers;
  • Identify 5 steps to consultative selling
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Certification included
Downloadable certificate upon completion.

Putting the customer first

Consultative selling places the customer, not the company's agenda or offerings, at the center of the sales conversation. This course details how salespeople can use a customer-first approach to sales. In this type of selling the salesperson acts more like a "consultant" or "coach," than a traditional "seller."
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Relationship Building


Account Development

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author