Building Relationships in Sales: How to Use Transparency in Sales

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Course features
  • Category: Sales
  • Course Length: 6 minutes
  • Series: Building Relationships
  • Video Length: 4.75 minutes
  • Author: The URL dr
  • Resources: Checklist for Embracing Transparency in Sales
Course overview
In this micro course, you’ll explore the role that transparency plays in building relationships with prospects. You’ll learn why transparency is important and how to embrace transparency as an effective sales technique. 
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Course learning objectives
  • Define transparency in sales
  • Explore why transparency sells
  • Practice using transparency in sales
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Certification included
Downloadable certificate upon completion.

Building relationships through transparency

Explore the importance of telling the truth, even if it means losing the sale. Prospective customers don't want to be "sold to." Buyers don't want to be manipulated or faced with aggressive selling techniques. Transparency allows salespeople to openly discuss their solution's strengths and limitations, to increase a prospect's openness to receiving your suggestions or advice.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Relationship Building


Business Ethics

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author