Building Relationships in Sales: Leveraging Key Players in the Sales Process

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Course features
  • Category: Sales
  • Course Length: 13 minutes
  • Series: Building Relationships
  • Video Length: 5.5 minutes
  • Author: The URL dr
  • Resources: Checklist for Getting Past Gatekeepers
Course overview
In this micro course, you’ll learn about the roles that decision-makers, influencers, and gatekeepers play in sales. You’ll then learn best practices for getting past the gatekeeper so that you can speak to decision-makers directly. 
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Course learning objectives
  • Identify decision-makers, influencers, and gatekeepers
  • Define the role of each player in the sales process
  • Explore how to get past the gatekeeper
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Certification included
Downloadable certificate upon completion.

Speaking to the right person

"Leveraging Key Players in the Sales Process" looks at why speaking to the right person is crucial. Knowing which role in a company has a decision-maker in it, is key to selling your product, but actually reaching that person can be frustrating. Getting past their gatekeeper is another key aspect of selling. Explore the best way to get past gatekeepers and reach the decision maker. 
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Relationship Building


Account Development

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author