Building Relationships in Sales: Qualifying Sales Leads with BANT

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Course features
  • Category: Sales
  • Course Length: 6 minutes
  • Series: Building Relationships
  • Video Length: 5.25 minutes
  • Author: The URL dr
  • Resources: Checklist for qualifying sales leads.
Course overview
In this micro course, you'll explore sales qualification and how you can use it effectively to drive sales with your team. You’ll learn why sales qualification is important and how to qualify sales leads using a common framework, the BANT framework.
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Course learning objectives
  • Define sales qualification
  • Define the BANT framework
  • Explore how to qualify sales leads using the BANT framework
  • Identify how to customize your qualifying criteria
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Certification included
Downloadable certificate upon completion.

The BANT framework

"Qualifying Sales Leads with BANT" explores how to use one of the oldest and most established sales frameworks to be able to identify and focus on potentials leads who are a good fit for your sales efforts, the BANT framework. When you qualify sales leads, you are assessing which customers are most likely to buy. Explore how using this framework with your team can increase your potential to close more sales.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Relationship Building


Account Development

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author