Building Relationships in Sales: Understanding The Needs of Potential Buyers

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Course features
  • Category: Sales
  • Course Length: 5 minutes
  • Series: Building Relationships
  • Video Length: 4.5 minutes
  • Author: The URL dr
  • Resources: Checklist for uncovering a buyers' problem or need.
Course overview
In this micro course, you will learn questions and listening techniques that will help you deeply understand potential buyers’ needs. Not only will you close more sales, but you’ll also develop better relationships and make contacts feel supported and heard. 
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Course learning objectives
  • Identify sales needs
  • Identify probing questions to determine a potential buyer's needs
  • Practice active listening skills
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Certification included
Downloadable certificate upon completion.

What does my buyer really want?

"Understanding The Needs of Potential Buyers" explores the reason why customers purchase. At its most basic level, sales is about identifying and addressing potential buyers' needs. The most successful salespeople are savvy listeners. They ask questions to solicit a potential buyer’s unique motivations, aspirations, and challenges. This course will help you determine questions to ask your potential buyers to flush out what they really want and need. 
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Relationship Building


Account Development

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author