Change Management Process: Selling the Idea of Change

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Course features
  • Category: Change Management
  • Course Length: 9 minutes
  • Series: The Change Management Process
  • Video Length: 4.5 minutes
  • Author: The URL dr
  • Resources: Making the Case for Change Checklist
Course overview
In this micro course, learn how to make a compelling case for change that inspires commitment and improves the outcomes of change initiatives. 
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course learning objectives
  • How to make a case for change
  • Differentiate between top-down and bottom-up change
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Certification included
Downloadable certificate upon completion.

Make your case for change

As a manager, preparing your team for change and getting buy-in, is an important part of your job. You should communicate your overall vision by making a case for change, before introducing the new plans. A case for change a formal document, plan, or pitch outlining the who, what, when, where, why, and how of change. "Making the Case for Change will help you communicate the necessity of change. Change is a part of life and a part of business, but not all employees adapt well to change. To some, changes in procedures, policies, products, etc. can be disturbing and upsetting. 

What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Change Management


Strategic Planning

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author