Cultural Sensitivity: How to Confront Cultural Bias 

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Course features
  • Category: Customer Service
  • Course Length: 8 minutes
  • Series: Cultural Sensitivity in
    Customer Service
  • Video Length: 6 minutes
  • Author: The URL dr
  • Resources: Checklist for Combatting Cultural Bias at Work
Course overview
In this micro course, explore how cultural bias can show up in customer service and affect customer satisfaction. You’ll also learn six tips for confronting cultural bias in customer-facing contexts. 
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Course Learning Objectives
  • Define cultural bias
  • Identify cultural bias when you see it
  • Combat cultural bias at work
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Certification included
Downloadable certificate upon completion.

Making sure you don't lose customer due to cultural bias

"How to Confront Cultural Bias" digs into the hard work of confronting cultural bias. In customer service, cultural bias occurs when businesses or service providers treat customers differently based on their cultural background. Customers may feel disrespected or misunderstood if they are not treated in a way that is culturally appropriate. This can lead to frustration, anger, and even resentment with customers that ultimately affects customer service as a whole, with decreased satisfaction and even discrimination.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Customer Service

Intercultural Competence

Unconscious Bias

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author