Customer and Market Research: Competitive Landscape Analysis Overview

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Course features
  • Category: Marketing
  • Course Length: 8 minutes
  • Series: Customer and Market Research
  • Video Length: 3.5 minutes
  • Author: The URL dr
  • Resources: Resources to help you further your customer and market research.
Course overview
In this micro course, you’ll learn how to conduct a competitive landscape analysis to develop a winning marketing strategy—and leave competitors in the dust. 
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Certification included
  • Define competitive landscape analysis
  • Conduct a competitive landscape analysis
  • Fill out a competitive landscape analysis .
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Certification included
Downloadable certificate upon completion.

Who are my competitors?

"How to Conduct a Competitive Landscape Analysis" will introduce you to the concept of competitive landscape analysis. Champions know that beating the competition starts with knowing their strengths and capitalizing on their weaknesses. The same principles apply to business. To win the market, you must know the game and its key players.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Customer Service


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author