Customer and Market Research: Creating and Using Buyer Personas

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Course features
  • Category: Marketing
  • Course Length: 7 minutes
  • Series: Customer and Market Research
  • Video Length: 3.75 minutes
  • Author: The URL dr
  • Resources: Building Persona Checklist
Course overview
This micro course will introduce you to the concept of buyer personas and how to use them. Learn why personas help businesses connect with audiences, and how to build effective personas. 
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Course learning objectives
  • Communicate the importance of building buyer personas
  • Create a buyer persona
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Certification included
Downloadable certificate upon completion.

How to use buyer personas

Personas can be created to identify potential customer segments. A persona is a fictional character that represents a typical or ideal customer. Personas include demographics, behavioral traits, fears and values, and how the character might interact with the product. While fictional, personas must be based on real data to be impactful.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Customer Service


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author