Customer and Market Research: Customer Research 101

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Course features
  • Category: Marketing
  • Course Length: 8 minutes
  • Series: Customer and Market Research
  • Video Length: 5.25 minutes
  • Author: The URL dr
  • Resources: Checklist for Getting Started With Customer Research
Course overview
Learn about the importance of customer research. You’ll also explore methods and best practices for conducting customer research that leads to actionable business and marketing insights.
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Course Learning Objectives
  • Define customer research and it's importance
  • Utilize 3 tips for conducting customer research
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Certification included
Downloadable certificate upon completion.

How can I use research to find my ideal customer?

It’s difficult to develop and market a product that resonates with customers without knowing their preferences and needs. You need to understand your prospective customers inside and out, to market more effectively to them. This micro course will teach you all about the different kinds of research that can help you reach your audience.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Customer Service


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author