Customer and Market Research: How to Create a Customer Journey Map

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Course features
  • Category: Marketing
  • Course Length: 8 minutes
  • Series: Customer and Market Research
  • Video Length: 3.75 minutes
  • Author: The URL dr
  • Resources: Customer Journey Map Template
Course overview
In this micro course, you’ll learn how to understand and improve the customer experience by creating customer journey maps. Explore what a customer journey map is, why it’s helpful, and how to create one.
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Course Learning Objectives
  • Define a customer journey map
  • Put together a customer journey map
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Certification included
Downloadable certificate upon completion.

What does the path to success look like?

"Creating a Customer Journey Map" will not only teach you how to create your own customer journey maps, it will also help you understand their importance. How do customers experience your brand and services? Do know what path they take to research your company and purchase your products or services? You need to "walk in your customer's shoes," to see what they see. That's what a customer journey map can do.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Customer Service


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author