Customer and Market Research: Identifying Your Target Market

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Course features
  • Category: Marketing
  • Course Length: 5 minutes
  • Series: Customer and Market Research
  • Video Length: 2.75 minutes
  • Author: The URL dr
  • Resources: Defining Your Target Market Checklist
Course overview
In this micro course, you’ll learn what a target market is and why it’s critical to identify yours for effective marketing. You’ll then explore tips for defining your target market so that you can get the most bang for your marketing buck.
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Course learning objectives
  • Define what a target market is
  • Define your own target market
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Certification included
Downloadable certificate upon completion.

Who is my ideal customer?

How do you know who to market to if you haven't identified and painted a very clear picture of who your ideal customer is? "How to Identify Your Target Market" will dive into how to find the market that will bring you the most business. Without a target market, you will miss out on the customers who are looking for you and your business. After taking this course, you'll be able to clearly identify your perfect customers and be set up to market directly to them.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Digital Marketing

Customer Service


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author