Customer and Market Research: Market Segmentation 101

Write your awesome label here.
Course features
  • Category: Marketing
  • Course Length: 7 minutes
  • Series: Customer and Market Research
  • Video Length: 3.25 minutes
  • Author: The URL dr
  • Resources: Checklist for Getting Started With Segmentation
Course overview
In this micro course, you’ll learn about the four most common segment types and how to use them to increase brand sales and engagement. 
Empty space, drag to resize
Course learning objectives
  • Define market segmentation
  • Practice four ways to segment your audience
Empty space, drag to resize
Certification included
Downloadable certificate upon completion.

Segmenting your audience

'A Guide to Market Segmentation' will give you some segmentation tips for you to use in your marketing strategy. Market segmentation divides a business’s target market into subgroups based on common characteristics. Segmentation helps brands develop messaging, tailor services, and recommend products that appeal to that subgroup, based on shared traits. 
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
Test drive a course

Try one of our courses for Free!

Get a first hand look at how KnowledgeBANK courses can teach you business and life skills
Boost your confidence, master the field, and increase your value in the marketplace
Write your awesome label here.

Skills you'll learn in this course

Digital Marketing

Customer Service


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author