Marketing Fundamentals: Differences Between Traditional and Digital Marketing

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Course features
  • Category: Marketing
  • Course Length: 12 minutes
  • Series: Fundamentals
  • Video Length: 4.5 minutes
  • Author: The URL dr
  • Resources: Resources to help you further your marketing fundamentals education.
Course overview
In this micro course, we will also discuss modern marketing, a combination of both traditional and digital strategies that strives to connect with potential audiences and customers in multiple ways. You’ll learn more about traditional and digital marketing and how they can work together to create a robust marketing strategy. 
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Course Learning Objectives
  • Differentiate between traditional and digital marketing
  • Utilize both traditional and digital marketing formats
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Certification included
Downloadable certificate upon completion.

Making decisions about the kind of marketing you're doing

Marketing content falls into two specific categories: traditional marketing and digital marketing. Traditional vs Digital Marketing will give you an understanding of both traditional and digital marketing, what they are, how they're different, and how they can work together to create comprehensive marketing plans. There are many different forms of marketing. Google ads, TV commercials, Tweets, mailers, billboards, the list goes on and on. Learn about the options and how you might use them in your organization.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course


Digital Marketing


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author