Marketing Fundamentals: How to Understand the Marketing Funnel

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Course features
  • Category: Marketing
  • Course Length: 12 minutes
  • Series: Fundamentals
  • Video Length: 5.5 minutes
  • Author: The URL dr
  • Resources: How to Build Your Marketing Funnel Checklist
Course overview
In this micro course, you’ll learn to anticipate a potential buyer’s thought process using a marketing funnel. We’ll unpack what a marketing funnel is, what stages are most common, and how it works in action. You’ll also learn why a marketing funnel is helpful and how to guide customers through its various stages.
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Course Learning Objectives
  • Define marketing funnel
  • Identify the stages of the marketing funnel
  • Utilize marketing funnel tactics
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Certification included
Downloadable certificate upon completion.

Marketing Funnels 101

Understanding the Marketing Funnel will introduce you to marketing funnels. This course will walk you through the basics of understanding them and how they can help you boost your business by not only putting you in front of your target audience, but also by drawing them in and retaining their loyalty. Once you understand the basics of marketing funnels you can integrate them into your overall marketing plan to increase traffic and sales.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course


Digital Marketing


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author