Marketing Fundamentals: How to Write a Marketing Plan

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Course features
  • Category: Marketing
  • Course Length: 13 minutes
  • Series: Fundamentals
  • Video Length: 7.25 minutes
  • Author: The URL dr
  • Resources: Checklist For Creating a Marketing Plan
Course overview
How to Develop a Marketing Plan will define the importance of having a marketing plan in place.In this micro course will teach you all about marketing plans: what they are, how to develop your own, and then how to implement them so that you see results. Strategy is a big part of every marketing endeavor. 
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Course Learning Objectives
  • Define a marketing plan
  • Assess your marketing needs
  • Develop a marketing plan
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Certification included
Downloadable certificate upon completion.

How do I start developing my marketing plan?

Every successful marketing strategy starts with a fully realized marketing plan. But what does that entail? How do you go about defining your marketing needs to even begin to put a plan together? This micro course describes what you need to develop a marketing strategy and helps you get started.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course


Digital Marketing

Strategic Planning

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author