Marketing Fundamentals: Manipulation vs. Persuasion

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Course features
  • Category: Marketing
  • Course Length: 8 minutes
  • Series: Fundamentals
  • Video Length: 6.25 minutes
  • Author: The URL dr
  • Resources: Checklist for Building Consumer Trust
Course overview
In this micro course, we’ll dive into the basics of persuasion vs. manipulation in marketing by first defining the two terms. Then, we’ll explore how manipulation erodes consumer trust and can hurt business in the long run. Finally, we’ll look at three manipulative marketing tactics and offer ethical alternatives to use instead.
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Course Learning Objectives
  • Explain the role of persuasion in marketing
  • Differentiate between persuasion and manipulation
  • Avoid manipulation
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Certification included
Downloadable certificate upon completion.

Did I just persuade my customer or manipulate them?

Is it persuasion or is it manipulation? There's a fine line in marketing and you need to understand the difference. Manipulation vs. Persuasion in Marketing will walk you through a very important distinction in the world of marketing: the difference between persuasion and manipulation. 
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course


Business Ethics


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author