Marketing Fundamentals: Marketing 101

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Course features
  • Category: Marketing
  • Course Length: 12 minutes
  • Series: Fundamentals
  • Video Length: 5.5 minutes
  • Author: The URL dr
  • Resources: Resources to help you further your marketing fundamentals education.
Course overview
In this micro course, you will learn the basics of marketing, including the history and essential process. What exactly is marketing and why does it matter? What does it do? You’ll also learn how to create value—regardless of your offering or consumer. Dive into this course to learn the fundamentals! 
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Course Learning Objectives
  • Define marketing
  • Explain the history of marketing
  • Navigate the marketing process
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Certification included
Downloadable certificate upon completion.

Marketing 101

"What is Marketing? will introduce you to the fundamentals that you need to know to begin your marketing journey. From idea to product to profit and everything in between, marketing is the process of creating, promoting, and distributing a product. Done successfully, it satisfies consumers and generates profits.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course


Digital Marketing


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author