Marketing Fundamentals: Marketing Analytics 101

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Course features
  • Category: Marketing
  • Course Length: 9 minutes
  • Series: Fundamentals
  • Video Length: 3.25 minutes
  • Author: The URL dr
  • Resources: Resources on marketing analytics.
Course overview
In this micro course, you’ll explore why marketing analytics are essential for investing your marketing budget wisely. You’ll also learn about common marketing metrics and how to turn them into actionable insights. 
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Course Learning Objectives
  • Identify the role of marketing analytics
  • Utilize common marketing metrics
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Certification included
Downloadable certificate upon completion.

How can I use marketing data?

Introduction to Marketing Analytics will teach you the basic fundamentals of marketing. What makes your content, product, or business unique? How do you develop a buying audience? What are you supposed to do with marketing data? You'll learn about all of that and more.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course

Web Development

Digital Marketing

Data Analysis

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author