Marketing Fundamentals: The Main Pillars of Marketing

Write your awesome label here.
Course features
  • Category: Marketing
  • Course Length: 8 minutes
  • Series: Fundamentals
  • Video Length: 3.5 minutes
  • Author: The URL dr
  • Resources: Resources to help you further your marketing fundamentals education.
Course overview
In this micro course, you will learn about the four "Ps" of marketing, how they work individually, together, and how you can incorporate that knowledge into your own comprehensive marketing plans. 
Empty space, drag to resize
Course Learning Objectives
  • Identify the 4 P's of marketing;
  • Incorporate the 4P's into your own marketing plans
Empty space, drag to resize
Certification included
Downloadable certificate upon completion.

Marketing - Where to start

Marketing starts with the "4 Ps:" product, price, place, and promotion. In order to craft a comprehensive marketing plan for your business, you need to to understand how each of these four key elements work together. Getting one of the elements wrong can damage your chances of success. Getting them all right creates happy clientele and a healthy bottom line. This marketing micro course will teach you the core tenets of marketing strategy and how to use them in you business.

What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
Test drive a course

Try one of our courses for Free!

Get a first hand look at how KnowledgeBANK courses can teach you business and life skills
Boost your confidence, master the field, and increase your value in the marketplace
Write your awesome label here.

Skills you'll learn in this course


Digital Marketing


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author