Marketing Fundamentals: What's Your Unique Selling Proposition (USP)?

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Course features
  • Category: Marketing
  • Course Length: 10 minutes
  • Series: Fundamentals
  • Video Length: 4.5 minutes
  • Author: The URL dr
  • Resources: USP Process Checklist 
Course overview
In this micro course, you will learn to define and communicate your Unique Selling Proposition (USP). You'll learn the importance of having a defined USP and how to create one using a simple step-by-step process.
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Course Learning Objectives
  • Define USP
  • Determine your USP
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Certification included
Downloadable certificate upon completion.

What is my USP?

Every business needs to understand what makes its offerings stand out from the crowd. How to Determine Your USP will give you the tools that you need to identify what makes you and your product or service unique. Then learn how to make that unique selling proposition part of your overall marketing plan and strategy.

What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course


Digital Marketing

Customer Focus

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author