Negotiation and Persuasion: Tactics of Persuasion

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Course features
  • Category: Communication
  • Course Length: 7 minutes
  • Series: Negotiation and Persuasion
  • Video Length: 4.25 minutes
  • Author: The URL dr
  • Resources: Persuasion Tactics Checklist
Course overview
In this micro course, you’ll learn how to frame and support a persuasive argument—and seven tactics to enhance it. 
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Course Learning Objectives
  • Identify three methods to support your argument
  • practice ways to frame your argument
  • Identify seven persuasion tactics
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Certification included
Downloadable certificate upon completion.

The art of persuading people

Tactics of Persuasion helps you use the art of persuasion to get others to internalize a new set of beliefs, values, or actions. There are many reasons why you might need to persuade others. Maybe you want to persuade customers to buy your product, elicit a manager’s support for your idea, or get buy-in from your team about an impending organizational change. Persuasion isn’t limited to sales or marketing, and it’s not just about getting others to agree with you.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course



Problem Solving

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author