Sales Fundamentals: How to Integrate Marketing and Sales Efforts

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Course features
  • Category: Sales
  • Course Length: 8 minutes
  • Series: Fundamentals
  • Video Length: 3.5 minutes
  • Author: The URL dr
  • Resources: Checklist of Areas Where Sales and Marketing Must Work Together
Course overview
In this micro course, you’ll learn more about the roles that sales and marketing play and what can happen when the teams aren’t aligned. You’ll also explore the best ways to create a collaborative environment between these two vital teams. 
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Course Learning Objectives
  • Define the roles that sales and marketing play
  • Identify what happens when sales and marketing teams aren't aligned
  • Explore where sales and marketing roles and departments meet
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Certification included
Downloadable certificate upon completion.

Aligning sales and marketing teams

How do sales and marketing come together in your organization? This micro course focuses on the effects that each of these areas have on sales. Maintaining a healthy relationship between marketing and sales can help an entire organization attract and keep customers. Friction between these two team can hinder development of the whole organization. Learn how to align sales and marketing in your organization.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
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Skills you'll learn in this course


Digital Marketing


Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author