Sales Psychology: Why Do People Buy?

Write your awesome label here.
Course features
  • Category: Sales
  • Course Length: 11 minutes
  • Series: Sales Psychology
  • Video Length: 4.5 minutes
  • Author: The URL dr
  • Resources: Applying Motivations to Sales Checklist
Course overview
In this micro course, you'll uncover what makes someone commit to buying a product or service. You'll learn some of the psychological motivations behind why people buy, and how to apply them to increase your sales. 
Empty space, drag to resize
Course Learning Objectives
  • Explore why buyer psychology is key to increasing sales
  • Identify seven reasons why people buy
  • Define ways to improve sales through buyer motivation
Empty space, drag to resize
Certification included
Downloadable certificate upon completion.

Understanding why people buy

"Why Do People Buy" uncovers what a customer's underlying motivation for buying is. Motivations for buying vary widely. Decisions aren't made on price or quality alone. Understanding why someone wants to buy, supports four key areas of the sales process.
What We Offer

What's included in this online course?


Professional video is included with every course, discussing main topics and recapping key learning points.

Knowledge Checks

Check your retention of material and concepts with fun knowledge checks in the form of quizzes and games.

Engaging Material

Interactive elements, scenarios, and knowledge checks make learning entertaining and boost comprehension. 

Business Soft Skills

Critical knowledge to increase your value to your employer. Study at your own pace, at home or on the go.

Additional Resources

A list of additional resources is included with each course, directing students to extra material for further study.

Summary / Checklist

Each course comes with a summary of the key areas taught, in addition to a checklist for immediate implementation of ideas.
Test drive a course

Try one of our courses for Free!

Get a first hand look at how KnowledgeBANK courses can teach you business and life skills
Boost your confidence, master the field, and increase your value in the marketplace
Write your awesome label here.

Skills you'll learn in this course

Cognitive Psychology


Customer Focus

Kim Merritt

Kim Merritt, The URL dr, has been teaching and training the business community for over thirty years. Her company's line of business soft skill micro courses are a quick and effective way to master a new competency in fifteen minutes or less. 
Patrick Jones - Course author